As our Founder, Michelle, learned more about environmental sustainability, she slowly began to make small lifestyle changes to help advocate for a more balanced and cruelty-free planet. She took steps to make her daily actions more supportive of the natural world. One of these lifestyle changes was switching to natural skincare and beauty products. Why? Because the mainstream beauty industry represents a major segment of businesses that utilize animal testing for product development, include toxic chemicals in their manufacturing processes, and contribute to the pollution of the environment. Because our skin, and the planet, deserve more!
As she searched for clean and green products in drugstores and beauty shops, she found that most brands were not completely transparent about the ingredients inside their products. There is not enough regulation in the industry to prevent harmful ingredients from being used in everyday products. The majority of beauty products on the market have highly toxic ingredients that are damaging to both your skin and the planet. Your skin absorbs up to 60% of these synthetic chemicals, directly into your bloodstream. These toxins can build up in your body and lead to various health problems. Harsh chemicals found in average, store-bought products can aggravate and strip your skin of necessary nutrients, damaging it in the long run. The overall impact is that these products degrade the environment and disrupt ecosystems causing pollution, bleaching, undrinkable water, species loss, and so much more. Natural products, on the other hand, are made with high-quality, raw ingredients that nourish our body, making it healthy and radiant, while also incorporating efficient natural resource management to protect our environment.
One reason people don’t invest in natural beauty products is they are so difficult to find! In Michelle's search for the best ingredients and highest standards, she discovered that her favorite products were in farmers markets, handmade by entrepreneurs with socially responsible small businesses. And the best of the best were from small businesses around the world: in Sydney, Tokyo, London, and Mumbai. Throughout her global travels, she found incredible natural products that actually WORKED. With such passion for these products and desire to share them with her friends back home, she created an online marketplace that would connect these makers from global marketplaces with conscious consumers. She created Radiant Roots to further her mission of bringing the highest quality products from around the world– that are 100% natural, cruelty-free, and environmentally sustainable– right to your doorstep.